Our Portfolio

Things that we dislike about the existing logo:

• It looks dated

• The fonts don’t match (and aren’t nice fonts anyway)

• Slogan makes us sound like an energy company, not a renewable energy installer

• Doesn’t represent the work we do or the industry we’re in

• It’s quite a ‘boring’ and basic logo, not much life to it

• It’s not very suited to resizing, i.e., it’s not a very transferable logo that can be used for small and large applications

Things we like about the existing logo:

• Colours used; we’d like to keep the orange and deep blue/purple that we’re currently using (greens and light blues are too typical within the solar industry)

What we want our new logo to do:

• Be more modern

• Represent the industry

• Have an aesthetically pleasing, standardised font

• Be transferable to both small and large scales i.e., business cards and also large-scale signs

• Incorporate a new slogan, an early idea is something like “Helping your energy stay smart” but we’re open for this to be changed as we go through the consultation process.

Our goal was to update the logo without making it look the same as every other solar panel company with typical icons used for clean energy. We love the final result and this is how we did it:

• First we chose a sleek modern font, which could be used for more then one purpose such as the website, signs etc.

• We kept the colours of the previous logo.

• We added 2 slanted squares to represent the solar panels, while including an orange half circle inside to represent the sun shining on them.

• Then finally we added the new tagline underneath which squared off the logo nicely.

We also supply all our customers with logo variations to use in different places. Click on view all projects to see how the logo was used.